Digital Marketing MSc

The Digital Marketing programme from Coventry University Online is designed to help you develop the strategic and analytical skills needed in today’s global digital marketplace.

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Duration

2 years part-time

Starting Date

September

Tuition Fee

£10,000*

Location

Online

*We offer regionalised pricing with discounts of up to 50% based on your location.
Our regionalised pricing ensures that tuition fees are fair and accessible – wherever you are in the world.
Complete the form below to find out the tuition fees and discounts available in your region.

About the programme

The Digital Marketing programme from Coventry University Online is ideal for anyone looking to hone their expertise in the field or for those who want to move into digital marketing.

Key course highlights

  • Learn current digital marketing tools and techniques used across the industry, helping you to prepare for roles in digital marketing, communications and e-commerce (available in MSc and PGDip courses).
  • Apply your learning to real-world business contexts through practical coursework and projects designed to connect theory with professional practice.
  • In the MSc and PGDip courses, you may engage online with guest speakers, where available, to broaden your insight into the digital marketing landscape

Career 

  • Digital marketing manager

Overseeing all digital marketing activities to enhance brand visibility and achieve business goals.

  • SEO specialist

Optimise websites and content to improve search engine rankings and drive organic traffic.

  • Social media strategist

Develop and execute engaging social media campaigns to build brand awareness and foster online communities.

  • Content marketing manager

Create and distribute valuable, relevant content to attract and engage target audiences.

  • PPC manager

Manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.

  • Data analyst

Collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.

Courses Included

  • Digital Marketing Strategy and Planning 
  • Data Analytics for Marketers 
  • Brand Storytelling and Content Marketing 
  • Contemporary Issues in the Digital Marketing Era 
  • Dissertation

Interested? Get started today!

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